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Building Buzz to Beat The Big Boys

Welcome to Grabbing Green

Welcome to Grabbing Green, where Steve O'Leary and Kim Sheehan help you answer these important questions and many more. We've created a database of RESOURCES to address the key questions small business people and entrepreneurs ask themselves every day.
We're different from other online sites. We use the stories and experiences of real small businesses, tapping into their expertise to give you reality-tested solutions to help your business thrive in a constantly evolving marketplace. And to give you an added edge over the competition, we post fresh material from the industry's top professionals everyday. If you have a resource you'd like to share, or a story you'd like to tell, send it in via our COMMENTS page.
Steve and Kim, authors of "Building Buzz to Beat the Big Boys" and the just-released "Small Business Smarts: How to Survive and Thrive in a Recession," created Grabbing Green for entrepreneurs with the desire to compete successfully in today's competitive, technology-driven marketplace.
Each month we feature a new, free action guide. This month's guide, "Getting Started with Facebook," will teach you how to set up a Facebook account and fan page specifically for your business. And for those searching for a strategic approach to retail marketing, we provide a variety of in-depth action guides and our books, all available for purchase in our PRODUCTS section.
To join the discussion, visit our BLOG and SIGN UP for our monthly e-newsletter to stay updated on new additions to Grabbing Green. If you have a specific question, ask us. We'll answer your question promptly to help you make the most of your business right now.
 

GrabbingGreen is hosted by Steve O'Leary and Kim Sheehan. Find out more about us (and how to get in touch with us) here!

Steve O’Leary has more than 30 years of advertising and marketing experience focused on franchise or multi-unit retail chains. Steve is currently the Chairman of O’Leary and Partners, a Los Angeles advertising agency with over $50 million in billings from clients including Fantastic Sam’s Hair Salons and In-n-Out Burger.

An alumni of the School of Journalism and Communication at the University of Oregon, Steve has worked at several other international agencies in New York and Los Angeles including J. Walter Thompson., Wells Rich and Greene, and Lowe.

His previous client experience includes management responsibilities on accounts including Century 21, the National Association of REALTORS©, CarStar (collision repair centers), Sir Speedy, Subway Sandwiches, and UNIGLOBE Travel.

A popular speaker on advertising and marketing topics, Steve has addressed groups large and small at the University of Oregon, the American Marketing Association, and at over 100 conventions and workshops.

Kim Sheehan is currently Associate Professor of advertising at the University of Oregon. Before she joined academe, she worked for more than a dozen years at ad agencies in Chicago, Boston and St. Louis on accounts including McDonald’s, Wendy’s, Long John Silver’s, Coldwell Banker Real Estate, and Laura Ashley.

Kim holds a bachelor’s degree in Radio-TV-Film from Northwestern, the MBA from Boston University, and the PhD from the University of Tennessee. Kim is the recipient of several teaching and research awards, and serves as Vice President for the American Academy of Advertising.