FB-to-B? Ideas for using Facebook and Twitter in BTB marketing

April 15th, 2010

Are Facebook and Twitter good tools for connecting with business customers? Like everything else, it depends on your business, but there’s a lot of opportunities out there. Is it right for you? Read our most recent retailer interview from Imagine Graphics for some great insights. Imagine Graphics isn’t alone. We’ve also had insights from Snack Krackle Pop and Hartwicks that might be of interest to you!

If I create something for someone else…can I use it on FB?

April 10th, 2010

Maybe you’ve done some custom framing, designed an outfit, printed some posters, produced some work for a customer. Can you share it on Facebook as an example of what you can do? Read about how one small business addresses this problem today in our most recent retailer interview.

Um, err, ahh…what to tweet about today!

April 1st, 2010

It’s hard to find things to tweet about. Erica at Imagine Graphics shares her own stories about finding interesting and relevant tweets with us in our most recent retailer interview.

Time Those Tweets!

March 19th, 2010

Is there a good time and a bad time for tweeting? Probably. One of our retailer interviews with Imagine Graphics showed us the importance of understanding when your customers are tweeting…and to tweet when they’re tweeting. If you don’t, you might get lost among all the other tweets out there. Read all about it!

Why Facebook is Great to Reach All Kinds of People

March 16th, 2010

All kinds of businesses are using Facebook, for all kinds of reasons. One small online retailer, Snap Krackle Pop Gourmet Popcorn, , had some good experiences and great reasons why. Read about his experiences and find our why he thinks it is best to just “jump in” on in our Retailer Stories section at Grabbing Green!

Social Networking: Not Just ‘Friends’ Anymore

March 11th, 2010

The Internet allows you to reach out to all kinds of customers…and all sorts of people who can help you build your business in other ways. Social networks of business people create great opportunities to share ideas with others and to help other businesses reach their full potential. Today, Snack Krackle Pop Gourmet Popcorn’s owner and founder shares his experiences with us

Building Relationships 140 Characters at a Time

March 4th, 2010

Can Twitter be used to build relationships? You betcha! Read how one business, Imagine Graphics builds and nurtures relationships using Twitter! .

Email Marketing: It’s a Two Way Street

March 1st, 2010

Email Marketing is a great way to get messages out to your customers. At the same time, it’s a great way to learn more about them. In our most recent interview, the owner of Snack Krackle Pop Gourmet Popcorn tells us how to use it to both talk to and listen to customers .

Controversial Blog Posts: One Small Business Experience

February 25th, 2010

Should you be controversial on your blog? Some people might think it will turn off perspective customers. But we know a lot of retailers that disagree. In a recent conversation with Salt Lake City Realtor Utah Dave , Dave shared soem experiences with controversial blogging with us. Read more about it here!

Building Business Relationships with Social Media: Lisa Hartwick Explains

February 22nd, 2010

Social media isn’t great just for building relationships with customers, it is also great for building relationships with other businesspeople. Lisa Hartwick, owner of the kitchen store Hartwicks, shares some of her experiences with us here.