7 Reasons for Customers to Email you!

In a previous post, we talked about ways that you can encourage customers to give you their email address to start a dialogue. Now that you've started that dialogue, encourage customers to start talking to you! Here are some reasons why customers could email you: 1. Customers can send you product reviews that you could post in your store, on your website or in an email newsletter.2. Additionally, you can use product reviews and customer suggestions to decide what products and services to stock in your store. 3. Customers can comment on exceptional employees and service: recognize outstanding service in your store.4. Customers can let you know wh ether your competitors are offering similar products or services at lower costs, or whether competitors offer better products that you might want to stock.5. Customers can share stories of how they used the products they've purchased in your store.6. Customers can enter contests that you sponsor.7. Customers can answer polls that you create and send out. Include one of these ideas in your email to customers to they'll know you're open to communicating with them via email. And come share your experiences with this in our forums!

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"word of mouth spread offline is more positive and more likely to be interpreted as credible than wom spread online, according to a recent research study from womma member company the keller fay group. fifty-nine percent of those surveyed indicted they found wom transmitted face-to-face and on the phone was "highly" credible, versus 49% for online wom. the study also found that 66% of face-to-face wom communication was "mostly positive" versus 57% of the impressions on blogs and chat rooms. offline wom was also found to be 7% more likely to lead to purchase intent, according to the research." marsha t., advertising agency, baton rouge. la.

“we use newsletters to get information from our customers. have a poll or a survey. it can be short, and even fun: where are you going on vacation? what tv show are you enjoying this summer? then post results in a future newsletter. people love taking polls.of course, always best to use a poll topic that is of interest to your audience.our customers are into new bands, especially hip-hop. we like to poll about "who's hot" in order to let them chime in about their favorites, and it also let's us get a sense of trends.”anson l , natchez, miss clothing store

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