Del Monte and Social Glue

When the huge food manufacturer Del Monte decided to get into social networking, they could have gone with a basic food/cooking site. Instead, they chose a different path, looking at some different types of social glue that would help them connect with customers and, most importantly, get some customer insights they can use in the future. They decided to focus on pet owners and Moms, and are finding the efforts very successful. It's not groundbreaking, but it is an effort to go beyond the obvious and simple response. Read more here .

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“i get a lot of newsletters from craft shops with information about new products and services. the newsletter provides an opportunity to give the dates the products will arrive and some information about price, color, etc that will be of interest to consumers. the manufacturers often will provide you this information to put into your newsletter.also, i like it when email newsletters have special offers and discounts that are available for a limited time only, and only for customers who receive email. you don’t need to have an offer in every email, once every two months could work to keep people interested.mary jane, salt lake city, ut homemaker

“we use newsletters to get information from our customers. have a poll or a survey. it can be short, and even fun: where are you going on vacation? what tv show are you enjoying this summer? then post results in a future newsletter. people love taking polls.of course, always best to use a poll topic that is of interest to your audience.our customers are into new bands, especially hip-hop. we like to poll about "who's hot" in order to let them chime in about their favorites, and it also let's us get a sense of trends.”anson l , natchez, miss clothing store

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