Becoming an Expert source
In our book, we talking about promoting your store in the press. One way to do this is to become an expert source for Journalists. And now there's a cool way to do this, by joining a site called Help a Reporter. When you join, you'll get a daily email with reporters looking for sources. If you have something to offer, contact the reporter. If you're too busy that day, just delete the email, they'll be more opportunities down the pike.I joined...I'll keep yo
u posted how it goes!
Bloglites
Retailer Stories
Effective marketing in one business' local neighborhood
here's how a restaurant works the neighborhood
How a Restaurant Won New Business in Tough Times
the greater value in continued advertising
Action Guides
How To Deal With A New Competitor In Your Area
6 page action guide with step-by-step step suggestions to beat your newest competitor
How to get customers to visit your store when your business is slow!
mired in a slowdown and wondering how to get more customers back in your store?
Free LinkedIn Action Guide
grabbinggreen.com's free linkedin action guide will show any small businessperson how to create a profile on the popular professional networking site, find trusted service-providers, search for top talent, and promote their company, all using linkedin's easy-to-use interface.
How to Create Cooperative Promotions
do you know how to go about creating, implementing and nurturing successful co-promotions? this 4-page action guide spells out the step-by-step details to creating cooperative promotions that work!
Building a Bank of Good Will
this 5 page action guide provides proven techniques to successfully increase customer loyalty
Related Articles
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things to consider before creating a myspace page for your business
Twitter, Dodgeball and Plurk: Are You Ready to Microblog?
microblogging is a way to keep in touch in real time with customers who want to keep in touch with you. more than that, though, microblogging provides a unique way to learnmore about what your customers are doing. is microblogging for your store?
12 Tips to help small retailers thrive in a recession
so, how do you, the small retailer, make sure your customers continue shopping at your store during tough economic times? here are 12 ideas to consider:
Free Action Guide: Facebook
a free action guide to help you get started on facebook
Youâre not Wal-Mart: And Why Thatâs a Good Thing
how "small" can beat the big boys
Book Excerpts
Member Comments
iâm really focusing on referralsâŚi make a point to mail a postcard to former clients and ask for referrals, and send a gift certificate to a nice restaurant to every client who gives me a referral.patrick o. rapid city, sd- real estate
âsome in our center used post it notes as flyers that they put on cars. we asked them about it and they said that they got better response than before with normal flyers. plus they had no complaints from the landlord about flyers all over the parking lot. they used the local printer and had 500 of the post it notes printed. one thing that they said was important is that they put the note on the driverâs side door not on the windshield.âalexis v, newport beach, ca, dress boutique
two food giants...general mills and kraft...have just started wom communities. gm is called psst...and kraft's is called first tasteandrea k, virginia beach, va, shoe store
ânewsletters can provide good information about the store: for example, give subscribers first notice of any in-store events, and they will have âfirst dibsâ on signing up to attend events. also you communicate changes to your store hours or policies, to make their shopping easier and more convenient.âlarry n, dearborn, mi ice rink owner
âi get a lot of newsletters from craft shops with information about new products and services. the newsletter provides an opportunity to give the dates the products will arrive and some information about price, color, etc that will be of interest to consumers. the manufacturers often will provide you this information to put into your newsletter.also, i like it when email newsletters have special offers and discounts that are available for a limited time only, and only for customers who receive email. you donât need to have an offer in every email, once every two months could work to keep people interested.mary jane, salt lake city, ut homemaker


Benefits to Word of Mouth Are High