Effective marketing in one business' local neighborhood

Nick and Lucia of Vivendi Restaurant don’t do much advertising. Some yellow page advertising in their local telephone directory and the regular ad in the local weekly newspaper to help make sure they got a favorable review every year. However, business had been slipping a little especially during the weekdays. It seemed more of their loyal customers only came on weekends or some special eve nt. Nick had always felt they Vivendi’s offered a good value. There were items on their menu that were over $25 but their pasta items were always under $15. Nick decided to try an Early Bird special that he hoped would reach out to seniors. He put together a limited menu of items that were under $10 as well as a special dessert menu. Early bird customer could order anything off the main menu for 10% off but they could really save money on the Early Bird menu. Nick put a banner on the outside of the restaurant announcing early bird specials from 4:30 to 6pm. They also created some flyers and went to the local recreation center and passed out the specials to the Bingo night crowd. It took some time but within 6 months Nick and Lucia were busy again in the weekdays.

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