A Pet Store Tries Co-Op Marketing
Steve decided that Waggin Train needed to offer their customers more. So Steve partnered with a local dog shampoo service to offer a free shampoo with the purchase of $50 or more. Steve got the dog shampoo service to give him 5 free shampoos a month and a discount of 25% on any over that amount. The dog shampoo service was thrilled to get some new customers and Steve had a few more customers buying extra when they got close
to the $50 limit.
Bloglites
Retailer Stories
Convenient neighbors make a difference for Waggin Train
using fliers & handbills to generate store visits
Effective marketing in one business' local neighborhood
here's how a restaurant works the neighborhood
Strategic Patnering with a Cause at Vivendi's Restaurant
generosity marketing in the community
Waggin Train Partners with a Great Cause
helping others and your helping your business
A Day Spa Tries Local Marketing for New Business
gaining new customers from your neighborhood
Action Guides
How to get customers to visit your store when your business is slow!
mired in a slowdown and wondering how to get more customers back in your store?
How to Create Cooperative Promotions
do you know how to go about creating, implementing and nurturing successful co-promotions? this 4-page action guide spells out the step-by-step details to creating cooperative promotions that work!
How To Deal With A New Competitor In Your Area
6 page action guide with step-by-step step suggestions to beat your newest competitor
Building a Bank of Good Will
this 5 page action guide provides proven techniques to successfully increase customer loyalty
How To Stop Losing Your Customers!
it is easier to keep your customers than trying to get new ones. so, stop losing customers! this 7-page guide will help you learn ...and most importantly how to win them back.
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great ideas for message strategy with non profits and causes.
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Book Excerpts
Benefits to Word of Mouth Are HighMember Comments
“we partner with the local animal shelter for their adopt-a-pet program each spring and fall. we put together a “welcome to your new home” bag of food, treats and toys, which are handed out at the shelter when a pet is adopted. we include a discount coupon for their next total purchase at our store as well as their first grooming appointment.karen d, portsmouth nh, pet shop
“we always have a large drop-box for the toys-for-tots drive in november and december. we post a running total the number of “full boxes” donated during the drive. every donor receives a free ice cream cone. our store is one of the largest collectors of toys in town for this worthy cause.”kelly p, baton rouge, la ice cream store
“our downtown main street is very busy on saturday mornings with bike riders.we set up two tables in front of our restaurant and fill cups with ice water. i had a banner made for “bike rider rest station—free water.” we probably have 50 to 60 riders stop.i’m happy that at least 5 customers a week come in to eat and thank us for doing this.”michelle m, san clemente, ca vegan cafe
we are really focusing on enhancing value with consumers, so for fall we’re putting together and promoting product combo bundles such as football jersey and pads for kids, bike helmet and water bottle, etc. to promote this we wanted to reach families, so we advertised in the weekly newspapers, which tend to be less expensive than the big daily paper in town. this allowed us to advertise more often and look at geographic specific circulation runs to reach our immediate area better.bobby joe c. springfield, il sporting goods
“some in our center used post it notes as flyers that they put on cars. we asked them about it and they said that they got better response than before with normal flyers. plus they had no complaints from the landlord about flyers all over the parking lot. they used the local printer and had 500 of the post it notes printed. one thing that they said was important is that they put the note on the driver’s side door not on the windshield.”alexis v, newport beach, ca, dress boutique
