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Think Treats: One Restaurant's Strategy


Vivendi’s Restauranthas always given special treats to regular customers. Just recently, they started having their hostesses asking their patrons if there is anything special tonight. Nick and Lucia now keep on hand some special little cakes to celebrate free of charge a special occasion. Nick negotiated a special price on the cakes for a local bakery, so when they deliver the cake Vivendi’s gives the customer a card from the bakery with a 10% discount to visit the bakery to see what other gr eat cakes they have.


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