Strategic Patnering with a Cause at Vivendi's Restaurant
Nick and Lucia at Vivendi's Restaurant are always being asked to provide gift certificate donations to various charities. They have tried to be gracious and accommodate everyone. However, lately there are many more requests and less coming in. So Vivendi’s has set a limit on gift certificates of $25, and offered an alternative to organizations that are looking for donations. Nick has created a charity card where Vivendi’s will donate 10% of the total dinner tab to that particular charity. Nick has these cards produced and then he goes to regular meeting of the charity and passes out the cards. This gives him an opportunity to talk about how much money they h
ave raised for other charities, and well as give a little sales pitch about Vivendi’s. It also gives him an opportunity to get closer to the community and its people.
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Demographics available on lineMember Comments
“our downtown main street is very busy on saturday mornings with bike riders.we set up two tables in front of our restaurant and fill cups with ice water. i had a banner made for “bike rider rest station—free water.” we probably have 50 to 60 riders stop.i’m happy that at least 5 customers a week come in to eat and thank us for doing this.”michelle m, san clemente, ca vegan cafe
we are really focusing on enhancing value with consumers, so for fall we’re putting together and promoting product combo bundles such as football jersey and pads for kids, bike helmet and water bottle, etc. to promote this we wanted to reach families, so we advertised in the weekly newspapers, which tend to be less expensive than the big daily paper in town. this allowed us to advertise more often and look at geographic specific circulation runs to reach our immediate area better.bobby joe c. springfield, il sporting goods
“we partner with the local animal shelter for their adopt-a-pet program each spring and fall. we put together a “welcome to your new home” bag of food, treats and toys, which are handed out at the shelter when a pet is adopted. we include a discount coupon for their next total purchase at our store as well as their first grooming appointment.karen d, portsmouth nh, pet shop
“we always have a large drop-box for the toys-for-tots drive in november and december. we post a running total the number of “full boxes” donated during the drive. every donor receives a free ice cream cone. our store is one of the largest collectors of toys in town for this worthy cause.”kelly p, baton rouge, la ice cream store
“we work with the local american red cross to host a “blood drive” twice a year.we hold an open house” on the day their equipment and volunteers are in our parking lot. we also provide the juice and snacks for the donors.”barry v, pittsburgh, pa fitness studio
