Waggin Train Partners with a Great Cause
Steve and Jen Morrison, owners of Waggin Train Pet Store, are animal lovers…they have three dogs and two cats. Not surprisingly, they spend a lot of time at their vet’s. They have a partnership with their vet where they give coupons and samples to puppy owners who participate in ‘new puppy’ classes. They also have a program where once a month, they donate a percentage of the day’s profits to a local animal shelter. Waggin Train is thanked in the quarterly newsletter from the shelter. Additionally, once a month shelter workers bring rabbits and other ‘pocket
pets’ to a Waggin Train location to facilitate adoptions.
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Book Excerpts
Demographics available on lineMember Comments
“our downtown main street is very busy on saturday mornings with bike riders.we set up two tables in front of our restaurant and fill cups with ice water. i had a banner made for “bike rider rest station—free water.” we probably have 50 to 60 riders stop.i’m happy that at least 5 customers a week come in to eat and thank us for doing this.”michelle m, san clemente, ca vegan cafe
we are really focusing on enhancing value with consumers, so for fall we’re putting together and promoting product combo bundles such as football jersey and pads for kids, bike helmet and water bottle, etc. to promote this we wanted to reach families, so we advertised in the weekly newspapers, which tend to be less expensive than the big daily paper in town. this allowed us to advertise more often and look at geographic specific circulation runs to reach our immediate area better.bobby joe c. springfield, il sporting goods
“we partner with the local animal shelter for their adopt-a-pet program each spring and fall. we put together a “welcome to your new home” bag of food, treats and toys, which are handed out at the shelter when a pet is adopted. we include a discount coupon for their next total purchase at our store as well as their first grooming appointment.karen d, portsmouth nh, pet shop
“we always have a large drop-box for the toys-for-tots drive in november and december. we post a running total the number of “full boxes” donated during the drive. every donor receives a free ice cream cone. our store is one of the largest collectors of toys in town for this worthy cause.”kelly p, baton rouge, la ice cream store
“we work with the local american red cross to host a “blood drive” twice a year.we hold an open house” on the day their equipment and volunteers are in our parking lot. we also provide the juice and snacks for the donors.”barry v, pittsburgh, pa fitness studio
