How One Company Evaluated Their Own Advertising
Vivendi’s Restaurant doesn’t do a lot of advertising and owners Nick and Lucia has informally asked new customers where they had heard about the restaurant. They decided recently to see which form of advertising was bringing in more new customers. They started tracking all new customers with the hostess asking them if this was their first visit to Vivendi’s. If it was, they asked the guest to fill out a card asking them more specifically how they had decided to come to Vivendi’s. Was it the
newspaper ad; was it the yellow page ad; was it the reviews that had started happening on line; was it from a friend? What they learned was that most of their new customers were coming from either that newspaper ad that they were changing every week or from online reviews that had been posted.
Bloglites
Retailer Stories
Listening to Your Customers: One Store's Experience
refining product choices to meet consumer wants
Decisions made by one retailer for effective advertising spending in a recession
using direct mail to increase email marketing results
A Restaurant Learns that "Value" is better than "Price"
learning how to create value instead of lowering prices
One Retailer's Example of Creating "Benefit Offers"
bundling products or services to benefit customers
How Waggin Train Combined Products To Offer "bundles"
more offers that benefit customers and increase sales
Action Guides
How to Track Your Advertising and Coupon Efforts
"half the money i spend on advertising is wasted. i just don't know which half." do you know which of your advertising tactics are working to drive sales? this 6-page action guide will help you: *understand how different campaigns work * track and monitor which campaigns are working..and which are not. * decide how to improve your advertising results * know what response you are getting compared to industry averages
How To Stop Losing Your Customers!
it is easier to keep your customers than trying to get new ones. so, stop losing customers! this 7-page guide will help you learn ...and most importantly how to win them back.
How to get your Staff to Understand the Value of the Advertising you are doing
shouldn't you invest the time to ensure your staff understands their role in converting your advertising into revenue? this 4-page action guide is packed with nuggets of simple ways to educate your staff ...
How To Get Out of The “Coupon Trap”
frustrated by coupon-cutters who always purchase with coupons? this 5 page action guide will teach you how to increase your profit margin by getting your customers to "kick the coupon habit." learn the secrets of a reliable three-stage program to help "rehabilitate" your customers to curb their coupon addiction.
How To Deal With A New Competitor In Your Area
6 page action guide with step-by-step step suggestions to beat your newest competitor
Related Articles
5 New Ways To Look At Shoppers
mri study identifies five buying style segments: * buyers of the best * swayable shopaholics * habitualized havers * conscientious consumers * penny-pinchers
12 Tips to help small retailers thrive in a recession
so, how do you, the small retailer, make sure your customers continue shopping at your store during tough economic times? here are 12 ideas to consider:
3 for 3 goals from "The Marketing Minute"
advocates setting three short term goals to achieve success
5 Newspaper Advertising Myths
quick pointers for making a great newspaper ad.
Creating a Newspaper Advertisement
step by step info on creating a great retail ad.
Book Excerpts
In a recession, take a look at the past history of your sales as well as what’s happening now. Member Comments
we've started to give away bookmarks with the name, address, web and phone number for the store, and we drop several in a bag so people can share with their friends. we're trying to think of other low-cost freebies too, including book club reading lists, for customers.tom t., bookseller, spokane wa.
“we’re scheduling more ‘try me nights’ where people can come in and work out for free. we schedule these on the slow nights of the week and let our ‘regulars’ know that they’ll be a few more people here on those nights. we give our regulars who are in on the ‘try me’ nights a free juice drink to make up for any inconvenience.”todd h, cedar city, ut fitness center
“last summer we decided to focus on children in art. we took all items that even remotely seemed like something a child would like to work with and put them on sale. we have had weekly contests for children to participate in...a different theme each week....awarding them a small gift certificate.all of this naturally brings in parents...and we endeavor to engage them in buying their own supplies!.” hannah y, elsmwood, ct teacher supply store
i’m really focusing on referrals…i make a point to mail a postcard to former clients and ask for referrals, and send a gift certificate to a nice restaurant to every client who gives me a referral.patrick o. rapid city, sd- real estate
“some in our center used post it notes as flyers that they put on cars. we asked them about it and they said that they got better response than before with normal flyers. plus they had no complaints from the landlord about flyers all over the parking lot. they used the local printer and had 500 of the post it notes printed. one thing that they said was important is that they put the note on the driver’s side door not on the windshield.”alexis v, newport beach, ca, dress boutique
