A Day Spa Tries Local Marketing for New Business
Kasey Carpenter of Harmony Day Spa noticed that her noontime businesss was dropping off: she assumed that nearby businesswomen were
cutting back on their spa treatments. IN order to regain this business, Kasey researched what companies were located close to her, and contacted the HR representative to ask if she could bring by some beautiful brochures describing the spa’s services. In the brochure, she included a personalized coupon for each company: “Harmony Day Spa invites the staff of ABC Accounting to schedule a massage and receive a complimentary manicure. You’ll come back from your lunch hour feeling rested and looking great.”
Bloglites
Retailer Stories
Marketing Spas in Tough TImes
an interview with the owner of cloud mover spa
Convenient neighbors make a difference for Waggin Train
using fliers & handbills to generate store visits
Strategic Patnering with a Cause at Vivendi's Restaurant
generosity marketing in the community
Waggin Train Partners with a Great Cause
helping others and your helping your business
Building traffic with "community marketing": a retailer and a dog park
how waggin train came to "own" a dog park
Action Guides
How to get customers to visit your store when your business is slow!
mired in a slowdown and wondering how to get more customers back in your store?
How to Create Cooperative Promotions
do you know how to go about creating, implementing and nurturing successful co-promotions? this 4-page action guide spells out the step-by-step details to creating cooperative promotions that work!
How To Stop Losing Your Customers!
it is easier to keep your customers than trying to get new ones. so, stop losing customers! this 7-page guide will help you learn ...and most importantly how to win them back.
How To Get Out of The “Coupon Trap”
frustrated by coupon-cutters who always purchase with coupons? this 5 page action guide will teach you how to increase your profit margin by getting your customers to "kick the coupon habit." learn the secrets of a reliable three-stage program to help "rehabilitate" your customers to curb their coupon addiction.
How To Deal With A New Competitor In Your Area
6 page action guide with step-by-step step suggestions to beat your newest competitor
Related Articles
12 Tips to help small retailers thrive in a recession
so, how do you, the small retailer, make sure your customers continue shopping at your store during tough economic times? here are 12 ideas to consider:
You’re not Wal-Mart: And Why That’s a Good Thing
how "small" can beat the big boys
Tips for Promoting You Charity Using Social Media
great ideas for message strategy with non profits and causes.
5 New Ways To Look At Shoppers
mri study identifies five buying style segments: * buyers of the best * swayable shopaholics * habitualized havers * conscientious consumers * penny-pinchers
Should I have a MySpace page for my small business?
things to consider before creating a myspace page for your business
Book Excerpts
In a recession, take a look at the past history of your sales as well as what’s happening now. 
Demographics available on lineMember Comments
“we’re scheduling more ‘try me nights’ where people can come in and work out for free. we schedule these on the slow nights of the week and let our ‘regulars’ know that they’ll be a few more people here on those nights. we give our regulars who are in on the ‘try me’ nights a free juice drink to make up for any inconvenience.”todd h, cedar city, ut fitness center
“last summer we decided to focus on children in art. we took all items that even remotely seemed like something a child would like to work with and put them on sale. we have had weekly contests for children to participate in...a different theme each week....awarding them a small gift certificate.all of this naturally brings in parents...and we endeavor to engage them in buying their own supplies!.” hannah y, elsmwood, ct teacher supply store
“our downtown main street is very busy on saturday mornings with bike riders.we set up two tables in front of our restaurant and fill cups with ice water. i had a banner made for “bike rider rest station—free water.” we probably have 50 to 60 riders stop.i’m happy that at least 5 customers a week come in to eat and thank us for doing this.”michelle m, san clemente, ca vegan cafe
we are really focusing on enhancing value with consumers, so for fall we’re putting together and promoting product combo bundles such as football jersey and pads for kids, bike helmet and water bottle, etc. to promote this we wanted to reach families, so we advertised in the weekly newspapers, which tend to be less expensive than the big daily paper in town. this allowed us to advertise more often and look at geographic specific circulation runs to reach our immediate area better.bobby joe c. springfield, il sporting goods
“we partner with the local animal shelter for their adopt-a-pet program each spring and fall. we put together a “welcome to your new home” bag of food, treats and toys, which are handed out at the shelter when a pet is adopted. we include a discount coupon for their next total purchase at our store as well as their first grooming appointment.karen d, portsmouth nh, pet shop
