We're here to give you the most help, and a chance to be helpful, too.

how do you know what is working?

using direct mail to increase email marketing results

use social media to increase your btb network

the owner of snack krackle pop tells us why

it is easier to keep your customers than trying to get new ones. so, stop losing customers! this 7-page guide will help you learn ...and most importantly how to win them back.

"half the money i spend on advertising is wasted. i just don't know which half." do you know which of your advertising tactics are working to drive sales? this 6-page action guide will help you: *understand how different campaigns work * track and monitor which campaigns are working..and which are not. * decide how to improve your advertising results * know what response you are getting compared to industry averages

6 page action guide with step-by-step step suggestions to beat your newest competitor

this 5 page action guide provides proven techniques to successfully increase customer loyalty

mired in a slowdown and wondering how to get more customers back in your store?

microblogging is a way to keep in touch in real time with customers who want to keep in touch with you. more than that, though, microblogging provides a unique way to learnmore about what your customers are doing. is microblogging for your store?

do you have a web page? if you don’t, you probably have thought about setting one up but for various reasonsyou took a pass.

mri study identifies five buying style segments: * buyers of the best * swayable shopaholics * habitualized havers * conscientious consumers * penny-pinchers

how "small" can beat the big boys

so, how do you, the small retailer, make sure your customers continue shopping at your store during tough economic times? here are 12 ideas to consider:

"word of mouth spread offline is more positive and more likely to be interpreted as credible than wom spread online, according to a recent research study from womma member company the keller fay group. fifty-nine percent of those surveyed indicted they found wom transmitted face-to-face and on the phone was "highly" credible, versus 49% for online wom. the study also found that 66% of face-to-face wom communication was "mostly positive" versus 57% of the impressions on blogs and chat rooms. offline wom was also found to be 7% more likely to lead to purchase intent, according to the research." marsha t., advertising agency, baton rouge. la.

i’m really focusing on referrals…i make a point to mail a postcard to former clients and ask for referrals, and send a gift certificate to a nice restaurant to every client who gives me a referral.patrick o. rapid city, sd- real estate

“we partner with the local animal shelter for their adopt-a-pet program each spring and fall. we put together a “welcome to your new home” bag of food, treats and toys, which are handed out at the shelter when a pet is adopted. we include a discount coupon for their next total purchase at our store as well as their first grooming appointment.karen d, portsmouth nh, pet shop

“we always have a large drop-box for the toys-for-tots drive in november and december. we post a running total the number of “full boxes” donated during the drive. every donor receives a free ice cream cone. our store is one of the largest collectors of toys in town for this worthy cause.”kelly p, baton rouge, la ice cream store

“we work with the local american red cross to host a “blood drive” twice a year.we hold an open house” on the day their equipment and volunteers are in our parking lot. we also provide the juice and snacks for the donors.”barry v, pittsburgh, pa fitness studio