12 Tips to help small retailers thrive in a recession
Bloglites
Retailer Stories
Marketing Spas in Tough TImes
an interview with the owner of cloud mover spa
Listening to Your Customers: One Store's Experience
refining product choices to meet consumer wants
A Day Spa Tries Local Marketing for New Business
gaining new customers from your neighborhood
The Morrison's Experiences with Customer Loyalty Programs
reward programs for loyal customers
Action Guides
How To Deal With A New Competitor In Your Area
6 page action guide with step-by-step step suggestions to beat your newest competitor
How To Stop Losing Your Customers!
it is easier to keep your customers than trying to get new ones. so, stop losing customers! this 7-page guide will help you learn ...and most importantly how to win them back.
Building a Bank of Good Will
this 5 page action guide provides proven techniques to successfully increase customer loyalty
How to get customers to visit your store when your business is slow!
mired in a slowdown and wondering how to get more customers back in your store?
How to Handle the Wait and Keep Customers Happy
it's wonderful to have so many customers in your location that they may have to wait. do you and your staff do "the right things" to keep them happy while they wait? this 4-page action guide contains over 25 tried-and-true "right things" to keep your customers waiting contentedly.
Related Articles
Youâre not Wal-Mart: And Why Thatâs a Good Thing
how "small" can beat the big boys
5 New Ways To Look At Shoppers
mri study identifies five buying style segments: * buyers of the best * swayable shopaholics * habitualized havers * conscientious consumers * penny-pinchers
A Tale of Two Requests
a difference-maker in true customer service
Free Action Guide: Facebook
a free action guide to help you get started on facebook
Should I have a MySpace page for my small business?
things to consider before creating a myspace page for your business
Book Excerpts
Member Comments
iâm really focusing on referralsâŚi make a point to mail a postcard to former clients and ask for referrals, and send a gift certificate to a nice restaurant to every client who gives me a referral. patrick o. rapid city, sd- real estate
ânewsletters can provide good information about the store: for example, give subscribers first notice of any in-store events, and they will have âfirst dibsâ on signing up to attend events. also you communicate changes to your store hours or policies, to make their shopping easier and more convenient.âlarry n, dearborn, mi ice rink owner
âi get a lot of newsletters from craft shops with information about new products and services. the newsletter provides an opportunity to give the dates the products will arrive and some information about price, color, etc that will be of interest to consumers. the manufacturers often will provide you this information to put into your newsletter.also, i like it when email newsletters have special offers and discounts that are available for a limited time only, and only for customers who receive email. you donât need to have an offer in every email, once every two months could work to keep people interested.mary jane, salt lake city, ut homemaker
âwe use newsletters to get information from our customers. have a poll or a survey. it can be short, and even fun: where are you going on vacation? what tv show are you enjoying this summer? then post results in a future newsletter. people love taking polls.of course, always best to use a poll topic that is of interest to your audience.our customers are into new bands, especially hip-hop. we like to poll about "who's hot" in order to let them chime in about their favorites, and it also let's us get a sense of trends.âanson l , natchez, miss clothing store
âlast summer we decided to focus on children in art. we took all items that even remotely seemed like something a child would like to work with and put them on sale. we have had weekly contests for children to participate in...a different theme each week....awarding them a small gift certificate.all of this naturally brings in parents...and we endeavor to engage them in buying their own supplies!.â hannah y, elsmwood, ct teacher supply store



Double up your customer contact in a recession.
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