the viral garden
Bloglites
Retailer Stories
Kasey Carpenter Encourages Her Staff to Listen Up!
your staff has ears
Dealing with complaints: how one retailer does it
the importance of transparency
Why You Need to Be Involved with Social Media: The Small Business Perspective
why to jump on the social media bandwagon
Engaging Customers with Social Media: Tips from Lisa Hartwick
positive and negative feedback via social media
Action Guides
How To Stop Losing Your Customers!
it is easier to keep your customers than trying to get new ones. so, stop losing customers! this 7-page guide will help you learn ...and most importantly how to win them back.
How To Deal With A New Competitor In Your Area
6 page action guide with step-by-step step suggestions to beat your newest competitor
Building a Bank of Good Will
this 5 page action guide provides proven techniques to successfully increase customer loyalty
Free LinkedIn Action Guide
grabbinggreen.com's free linkedin action guide will show any small businessperson how to create a profile on the popular professional networking site, find trusted service-providers, search for top talent, and promote their company, all using linkedin's easy-to-use interface.
How to Handle the Wait and Keep Customers Happy
it's wonderful to have so many customers in your location that they may have to wait. do you and your staff do "the right things" to keep them happy while they wait? this 4-page action guide contains over 25 tried-and-true "right things" to keep your customers waiting contentedly.
Related Articles
Should I have a MySpace page for my small business?
things to consider before creating a myspace page for your business
Twitter, Dodgeball and Plurk: Are You Ready to Microblog?
microblogging is a way to keep in touch in real time with customers who want to keep in touch with you. more than that, though, microblogging provides a unique way to learnmore about what your customers are doing. is microblogging for your store?
Free Action Guide: Facebook
a free action guide to help you get started on facebook
5 New Ways To Look At Shoppers
mri study identifies five buying style segments: * buyers of the best * swayable shopaholics * habitualized havers * conscientious consumers * penny-pinchers
Youâre not Wal-Mart: And Why Thatâs a Good Thing
how "small" can beat the big boys
Book Excerpts
Member Comments
âwe use newsletters to get information from our customers. have a poll or a survey. it can be short, and even fun: where are you going on vacation? what tv show are you enjoying this summer? then post results in a future newsletter. people love taking polls.of course, always best to use a poll topic that is of interest to your audience.our customers are into new bands, especially hip-hop. we like to poll about "who's hot" in order to let them chime in about their favorites, and it also let's us get a sense of trends.âanson l , natchez, miss clothing store
ânewsletters can provide good information about the store: for example, give subscribers first notice of any in-store events, and they will have âfirst dibsâ on signing up to attend events. also you communicate changes to your store hours or policies, to make their shopping easier and more convenient.âlarry n, dearborn, mi ice rink owner
âi get a lot of newsletters from craft shops with information about new products and services. the newsletter provides an opportunity to give the dates the products will arrive and some information about price, color, etc that will be of interest to consumers. the manufacturers often will provide you this information to put into your newsletter.also, i like it when email newsletters have special offers and discounts that are available for a limited time only, and only for customers who receive email. you donât need to have an offer in every email, once every two months could work to keep people interested.mary jane, salt lake city, ut homemaker
âwe use newsletters to get information from our customers. have a poll or a survey. it can be short, and even fun: where are you going on vacation? what tv show are you enjoying this summer? then post results in a future newsletter. people love taking polls.of course, always best to use a poll topic that is of interest to your audience.our customers are into new bands, especially hip-hop. we like to poll about "who's hot" in order to let them chime in about their favorites, and it also let's us get a sense of trends.âanson l , natchez, miss clothing store
two food giants...general mills and kraft...have just started wom communities. gm is called psst...and kraft's is called first tasteandrea k, virginia beach, va, shoe store



Double up your customer contact in a recession.
Poor customer experience starts in store