Marketing Spas in Tough TImes

I spoke to the director of Cloud Mover Spa to find out how they’re doing in the recession.1. How are spas doing during the recession? Have you done anything in particular to change the way you do business?Our business plan forecasted the downturn in the economy. Sooner or later. Some think it was a surprise ….Not us we were ready. Best of all we keep growing.2. How are your employees feeling about business these days?Most of our people are independent contractors. We keep everyone educated and informed as much as possible and we work as a team.3. In addition to spa services, you exhibit and sell beautiful artwork. How did you find the artists? What types of things did you look for when deciding what artists to use?As a local to the Huntington Beach area and a lover of both art and music it just happened naturally. Always being surrounded and supported by artists and creative people makes it a perfect fit.4. You also sell beautiful jewelry. Again, how did you find these talented artisans?Creative people are all around us if we take the time to recognize them.5. Your spa was selected as one of the best in LA. How do these types of acknowledgements affect your business?Actually we were voted #4 day spa in Orange County by our clients. We knew we were good and the clients loved us as the votes continued to increase our morale soare d. During the voting process we also appeared on Channel 7 news as one of 2 affordable quality spas in Orange County. Listed above Glen Ivy. Amazing!!6. I’ve found reviews of your spa on yahoo, yelp, and citysearch…and unanimously these sties give you top ratings. Do you think these reviews help bring in new customers?Our philosophy is that we support our community and we let the clients speak for us. It is terrific when they come in proud of their recent review and let us know about it. We never would sabotage another facility by putting out negative comments or listings about other facilities. Maybe it is Karma… The honesty pours out of the reviews and draws more clients.

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“we like to reward our customers by giving them recognition in our store. we have a list in our store where we put the names of any of our customers who recommend/refer another customer to us. we also print up a monthly newsletter and we give credit to our customers that make suggestions to our store by listing the suggestion of the month. our customers say they like being included and they look forward to see what someone new has contributed to our store.”todd h, cedar city, ut fitness center

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