The Gap Steps Up To Social Media in New Denim Campaign
Bloglites
Retailer Stories
Twitter Rules: NakedPizza's experience
chief branding officer of nakedpizza, a small new orleans-based pizza franchise, discusses why twitter is the best social media outlet for the business.
Replacing Traditional Advertising with Social Media: One Realtor's Story
how social media can replace traditional media
How often and what to blog: One retailer's advice
tips on blogging
Growing your FB Fans and Twitter Followers: Hartwick's Innovative Approach
making it easy for customers to join your network
Craigslist as an Underutilized Opportunity: Lisa Hartwick explains
really really big deals
Action Guides
Free LinkedIn Action Guide
grabbinggreen.com's free linkedin action guide will show any small businessperson how to create a profile on the popular professional networking site, find trusted service-providers, search for top talent, and promote their company, all using linkedin's easy-to-use interface.
How To Deal With A New Competitor In Your Area
6 page action guide with step-by-step step suggestions to beat your newest competitor
Building a Bank of Good Will
this 5 page action guide provides proven techniques to successfully increase customer loyalty
How To Stop Losing Your Customers!
it is easier to keep your customers than trying to get new ones. so, stop losing customers! this 7-page guide will help you learn ...and most importantly how to win them back.
How to get customers to visit your store when your business is slow!
mired in a slowdown and wondering how to get more customers back in your store?
Related Articles
Should I have a MySpace page for my small business?
things to consider before creating a myspace page for your business
Twitter, Dodgeball and Plurk: Are You Ready to Microblog?
microblogging is a way to keep in touch in real time with customers who want to keep in touch with you. more than that, though, microblogging provides a unique way to learnmore about what your customers are doing. is microblogging for your store?
Should I Advertise on Craigâs List?
for small business, craigâs list provides a quick, free way to reach members of your local community with informationabout specifi c products and services at your store.
Can you Make Money on Facebook?
ways to use facebook to be successful
Moms Use Social Media
retailers encouraged to reach out to moms via social media.
Book Excerpts
Member Comments
iâm really focusing on referralsâŚi make a point to mail a postcard to former clients and ask for referrals, and send a gift certificate to a nice restaurant to every client who gives me a referral.patrick o. rapid city, sd- real estate
two food giants...general mills and kraft...have just started wom communities. gm is called psst...and kraft's is called first tasteandrea k, virginia beach, va, shoe store
"word of mouth spread offline is more positive and more likely to be interpreted as credible than wom spread online, according to a recent research study from womma member company the keller fay group. fifty-nine percent of those surveyed indicted they found wom transmitted face-to-face and on the phone was "highly" credible, versus 49% for online wom. the study also found that 66% of face-to-face wom communication was "mostly positive" versus 57% of the impressions on blogs and chat rooms. offline wom was also found to be 7% more likely to lead to purchase intent, according to the research." marsha t., advertising agency, baton rouge. la.
âwe use newsletters to get information from our customers. have a poll or a survey. it can be short, and even fun: where are you going on vacation? what tv show are you enjoying this summer? then post results in a future newsletter. people love taking polls.of course, always best to use a poll topic that is of interest to your audience.our customers are into new bands, especially hip-hop. we like to poll about "who's hot" in order to let them chime in about their favorites, and it also let's us get a sense of trends.âanson l , natchez, miss clothing store
ânewsletters can provide good information about the store: for example, give subscribers first notice of any in-store events, and they will have âfirst dibsâ on signing up to attend events. also you communicate changes to your store hours or policies, to make their shopping easier and more convenient.âlarry n, dearborn, mi ice rink owner



what makes a community?