Don't Let Them Walk Out the Door Without Something to Say
Bloglites
Retailer Stories
Research at the Register: Waggin Train's Process
what to ask and what to share
Harmony Day Spa: Advertising to Key Customer Segments
getting the biggest bang for your buck
Action Guides
How To Deal With A New Competitor In Your Area
6 page action guide with step-by-step step suggestions to beat your newest competitor
Building a Bank of Good Will
this 5 page action guide provides proven techniques to successfully increase customer loyalty
How To Stop Losing Your Customers!
it is easier to keep your customers than trying to get new ones. so, stop losing customers! this 7-page guide will help you learn ...and most importantly how to win them back.
How to get customers to visit your store when your business is slow!
mired in a slowdown and wondering how to get more customers back in your store?
How to Handle the Wait and Keep Customers Happy
it's wonderful to have so many customers in your location that they may have to wait. do you and your staff do "the right things" to keep them happy while they wait? this 4-page action guide contains over 25 tried-and-true "right things" to keep your customers waiting contentedly.
Related Articles
Should I have a MySpace page for my small business?
things to consider before creating a myspace page for your business
You’re not Wal-Mart: And Why That’s a Good Thing
how "small" can beat the big boys
Twitter, Dodgeball and Plurk: Are You Ready to Microblog?
microblogging is a way to keep in touch in real time with customers who want to keep in touch with you. more than that, though, microblogging provides a unique way to learnmore about what your customers are doing. is microblogging for your store?
12 Tips to help small retailers thrive in a recession
so, how do you, the small retailer, make sure your customers continue shopping at your store during tough economic times? here are 12 ideas to consider:
5 New Ways To Look At Shoppers
mri study identifies five buying style segments: * buyers of the best * swayable shopaholics * habitualized havers * conscientious consumers * penny-pinchers
Book Excerpts
Member Comments
"word of mouth spread offline is more positive and more likely to be interpreted as credible than wom spread online, according to a recent research study from womma member company the keller fay group. fifty-nine percent of those surveyed indicted they found wom transmitted face-to-face and on the phone was "highly" credible, versus 49% for online wom. the study also found that 66% of face-to-face wom communication was "mostly positive" versus 57% of the impressions on blogs and chat rooms. offline wom was also found to be 7% more likely to lead to purchase intent, according to the research." marsha t., advertising agency, baton rouge. la.
two food giants...general mills and kraft...have just started wom communities. gm is called psst...and kraft's is called first tasteandrea k, virginia beach, va, shoe store
i’m really focusing on referrals…i make a point to mail a postcard to former clients and ask for referrals, and send a gift certificate to a nice restaurant to every client who gives me a referral. patrick o. rapid city, sd- real estate
“we started offering each of our customers a chance to win $250 in pet supplies if they referred another pet owner. we call it “refer a pet pal”. we have had over 100 entries/most of which are new users since we started the promotion on september 1st.evan l, topeka, ks pet store
i’m really focusing on referrals…i make a point to mail a postcard to former clients and ask for referrals, and send a gift certificate to a nice restaurant to every client who gives me a referral.patrick o. rapid city, sd- real estate



Positive word of mouth starts with communication
Double up your customer contact in a recession.