Tips for Promoting You Charity Using Social Media
Bloglites
Retailer Stories
Convenient neighbors make a difference for Waggin Train
using fliers & handbills to generate store visits
Building traffic with "community marketing": a retailer and a dog park
how waggin train came to "own" a dog park
Effective marketing in one business' local neighborhood
here's how a restaurant works the neighborhood
Strategic Patnering with a Cause at Vivendi's Restaurant
generosity marketing in the community
Waggin Train Partners with a Great Cause
helping others and your helping your business
Action Guides
How to get customers to visit your store when your business is slow!
mired in a slowdown and wondering how to get more customers back in your store?
How to Create Cooperative Promotions
do you know how to go about creating, implementing and nurturing successful co-promotions? this 4-page action guide spells out the step-by-step details to creating cooperative promotions that work!
How To Deal With A New Competitor In Your Area
6 page action guide with step-by-step step suggestions to beat your newest competitor
Building a Bank of Good Will
this 5 page action guide provides proven techniques to successfully increase customer loyalty
How To Stop Losing Your Customers!
it is easier to keep your customers than trying to get new ones. so, stop losing customers! this 7-page guide will help you learn ...and most importantly how to win them back.
Related Articles
You’re not Wal-Mart: And Why That’s a Good Thing
how "small" can beat the big boys
12 Tips to help small retailers thrive in a recession
so, how do you, the small retailer, make sure your customers continue shopping at your store during tough economic times? here are 12 ideas to consider:
Should I have a MySpace page for my small business?
things to consider before creating a myspace page for your business
Twitter, Dodgeball and Plurk: Are You Ready to Microblog?
microblogging is a way to keep in touch in real time with customers who want to keep in touch with you. more than that, though, microblogging provides a unique way to learnmore about what your customers are doing. is microblogging for your store?
Should I Set Up a Web Page For My Retail Business?
do you have a web page? if you don’t, you probably have thought about setting one up but for various reasonsyou took a pass.
Book Excerpts
Demographics available on lineMember Comments
“we partner with the local animal shelter for their adopt-a-pet program each spring and fall. we put together a “welcome to your new home” bag of food, treats and toys, which are handed out at the shelter when a pet is adopted. we include a discount coupon for their next total purchase at our store as well as their first grooming appointment.karen d, portsmouth nh, pet shop
“we always have a large drop-box for the toys-for-tots drive in november and december. we post a running total the number of “full boxes” donated during the drive. every donor receives a free ice cream cone. our store is one of the largest collectors of toys in town for this worthy cause.”kelly p, baton rouge, la ice cream store
“we work with the local american red cross to host a “blood drive” twice a year.we hold an open house” on the day their equipment and volunteers are in our parking lot. we also provide the juice and snacks for the donors.”barry v, pittsburgh, pa fitness studio
“our downtown main street is very busy on saturday mornings with bike riders.we set up two tables in front of our restaurant and fill cups with ice water. i had a banner made for “bike rider rest station—free water.” we probably have 50 to 60 riders stop.i’m happy that at least 5 customers a week come in to eat and thank us for doing this.”michelle m, san clemente, ca vegan cafe
“our downtown main street is very busy on saturday mornings with bike riders.we set up two tables in front of our restaurant and fill cups with ice water. i had a banner made for “bike rider rest station—free water.” we probably have 50 to 60 riders stop.i’m happy that at least 5 customers a week come in to eat and thank us for doing this.”michelle m, san clemente, ca vegan cafe
