Five Minute Monitoring part 2: How Your Small Business Can Keep Tabs on Buzz

Knowing what people are thinking...and saying...about your store is important. We recommend you take five minutes per day to learn about our customers. Our recommended way to keep up with buzz for today is a website called Social Mention . Social Mention, in its own words, is like Google Alerts except for Social Media like Twitter, Facebook, and more. While you can use the Social Mention home page to search for your business, we recommend that you set up an alert, just like a Google Alert. Here's how: 1. On the Social Mention home page, click on the "Create An Alert" link 2. In the box, enter your search phrase (we recommend the name of your store). You can also set up alerts for your competitors, for your type of business, etcetera. 3. In the 'type' menu, select "All" so that the search engine searches all available social media. 4. If you use a graphic email program, select 'html' for email type. If you are unsure whether you have a graphic email program, select 'text'. 5. Enter your email address...no account needed. 6. Currently, your only choice is to have these delivered daily. Like Google Alerts, you can set up multiple alerts. This is a great way to add to your knowledge of what people are saying about you and your store!

Bloglites

Retailer Stories

Action Guides

Book Excerpts

Member Comments

"word of mouth spread offline is more positive and more likely to be interpreted as credible than wom spread online, according to a recent research study from womma member company the keller fay group. fifty-nine percent of those surveyed indicted they found wom transmitted face-to-face and on the phone was "highly" credible, versus 49% for online wom. the study also found that 66% of face-to-face wom communication was "mostly positive" versus 57% of the impressions on blogs and chat rooms. offline wom was also found to be 7% more likely to lead to purchase intent, according to the research." marsha t., advertising agency, baton rouge. la.

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