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the greater value in continued advertising

here's how a restaurant works the neighborhood

using direct mail to increase email marketing results

how do you know what is working?

using fliers & handbills to generate store visits

6 page action guide with step-by-step step suggestions to beat your newest competitor

frustrated by coupon-cutters who always purchase with coupons? this 5 page action guide will teach you how to increase your profit margin by getting your customers to "kick the coupon habit." learn the secrets of a reliable three-stage program to help "rehabilitate" your customers to curb their coupon addiction.

local cable tv advertising can be a big business builder...or money down the drain. learn the basics of cable tv advertising and evaluate if cable tv is right for you. this 8-page action guide helps you ...

"half the money i spend on advertising is wasted. i just don't know which half." do you know which of your advertising tactics are working to drive sales? this 6-page action guide will help you: *understand how different campaigns work * track and monitor which campaigns are working..and which are not. * decide how to improve your advertising results * know what response you are getting compared to industry averages

the free google local business center action guide will help you get your business listed on google's free local business listings that appear when a user types in a category with a geographical location, ie., "pizza san francisco." in addition, you'll learn how to customize your account by adding details about your business and visual media like pictures and video.

quick pointers for making a great newspaper ad.

step by step info on creating a great retail ad.

so, how do you, the small retailer, make sure your customers continue shopping at your store during tough economic times? here are 12 ideas to consider:

a summary of good and bad techniques when creating radio ads

how "small" can beat the big boys

i’m really focusing on referrals…i make a point to mail a postcard to former clients and ask for referrals, and send a gift certificate to a nice restaurant to every client who gives me a referral.patrick o. rapid city, sd- real estate

“some in our center used post it notes as flyers that they put on cars. we asked them about it and they said that they got better response than before with normal flyers. plus they had no complaints from the landlord about flyers all over the parking lot. they used the local printer and had 500 of the post it notes printed. one thing that they said was important is that they put the note on the driver’s side door not on the windshield.”alexis v, newport beach, ca, dress boutique

“door hangers. for the last several years, i didn’t have to “farm” an area. with the housing market the way it is, i decided to go back to some areas that i had sold homes in before and re-introduce myself with some information about what’s happened to this particular area in terms of home prices. i got 3 leads for listings because the people wanted me to evaluate their home for sale before the market moved again.”linda g, las vegas, nv, real estate

“we’re focusing our efforts on the neighborhood: distributing leaflets on cars at parking lots near our business, and dropping off menus and local businesses to increase our lunch traffic. i personally visit a few local businesses every day and drop off my card, and offer to create a special ‘in office lunch’ for local businesses.”flo k, jonesboro, ky diner

"word of mouth spread offline is more positive and more likely to be interpreted as credible than wom spread online, according to a recent research study from womma member company the keller fay group. fifty-nine percent of those surveyed indicted they found wom transmitted face-to-face and on the phone was "highly" credible, versus 49% for online wom. the study also found that 66% of face-to-face wom communication was "mostly positive" versus 57% of the impressions on blogs and chat rooms. offline wom was also found to be 7% more likely to lead to purchase intent, according to the research." marsha t., advertising agency, baton rouge. la.