Selling with Cells!

My local newspaper had an article about an interesting event coming up this weekend. Our ballet company is dancing a production of Sleep ing Beauty. They're encouraging patrons to take pictures with their cell phones (no flash!) and send them to their friends...and encouraging texting and tweeting during intermission. I think this is a great idea for stores too. If you are sponsoring an event, encouraging people visiting to text their friends and get them to the event too. Same with sales...if you ask people to send their friends via their cell phones what they've purchased, then that might get more people in the store. Many stores have historically discouraged taking pictures in the store, for competitive reasons...but maybe now is the time to rethink that. Encourage your customers to use their cell phones...little signs at the register or on the door, and perhaps on selected shelves. It could be a fun way to get involvement and engagement with your store.

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"word of mouth spread offline is more positive and more likely to be interpreted as credible than wom spread online, according to a recent research study from womma member company the keller fay group. fifty-nine percent of those surveyed indicted they found wom transmitted face-to-face and on the phone was "highly" credible, versus 49% for online wom. the study also found that 66% of face-to-face wom communication was "mostly positive" versus 57% of the impressions on blogs and chat rooms. offline wom was also found to be 7% more likely to lead to purchase intent, according to the research." marsha t., advertising agency, baton rouge. la.

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