A Popcorn Company Uses Facebook to Promote Events

Snack Krackle Pop sells gourmet popcorn from its home base in the Indianapolis, Indiana, market. Their business recently took off after the company established a relationship with the Indianapolis Colts, where one of their proprietary products Is Blue's Corn, named after the Colt Mascot. Recently, the Popcorn Guy told us about how they are using Facebook to promote events using a local celebrity, Rupert, who was on a recent series of the TV show "Survivor".
The Popcorn Guy told Steve: " We do have a Facebook page and we are using it specifically to get information out about our fundraising events. We also have Rupert. I don’t know if you know Rupert or not, he was a finalist on Survivor. And it’s been on a couple of Survivor episodes. And he’s from Indianapolis. He’s kind of this crazy, crazy haired, tye dyed shirt wearing guy. He’s kind of a local hero here. And it’s done very well on Survivor. And so we’ve had a couple of events with him. We toured all summer long with the Colts and their promotional tour so we would, you know, do updates from different places we were with the Colts to make sure people were coming out to those promotional events and having people aware of that. Same thing with Rupert. When we do promotional visits with him, you know, we post those things that people would know, you know, where to go, where to come to see him. I thinkthere’s maybe 100 fans on there right now. Not a huge amount, but again, we’re, you know, just starting that out. Since the summer we’ve had a Facebook page. We’ve done some posts but we haven’t done a lot with it. So hopefully if we do some more email blasts out to people they’ll be able to share this page, you know, or this content, you know, with their Facebook page, and hopefully grow not only our subscriber list as we continue to grow on the internet, but also our fans on the Facebook page."
Facebook is a great way to use other people's networks to build your network. In the case of Snack-Krackle-Pop, they could connect with the local celebrity Rupert's fans on Facebook to easily build their business. Your store's fans will also have friends who might be interested in your store, so ask your store's fans to mention your store on their pages.

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