Why You Need both a Blog and a FB Page: One Business' Perspective

Utah Dave is a realtor in Salt Lake City, Utah, who has built a strong business during the recent recession. He credits his success in part to his use of social media. Dave has both a blog and a Facebook page. Why? According to Dave:
"The blog usually targets people that are interested in buying a home and they're interested in learning. I call them researchers. And their personality is they're usually slower to make a commitment or slower to make decision. But they read everything they can about the real estate, about the market, about you. And as they do that they'll become familiar with you and they think they know you. And so then they will come to you, then they're more comfortable. And so with Facebook I find that my Facebook people don't really go to my blog per say. My Facebook people, they'll see my marketing around town whether it's our moving trucks or billboards or something. And they'll see our marketing around town and so when they see me post on someone else's profile or when they see their friends post on mine, it's a relationship. It's, "I have trust because my friend knows this guy. He says he's a great guy. I'm going to use him." So my Facebook leads are totally all about relationship, who knows who, where my blog is more about people that are doing the in depth research that are really wanting to buy a home and they find that you give the most resources out there compared to the other people they're looking at."

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