Using Blogs to Build your Professional Network: Retailer Lessons
A great use for your blog is build your professional network. Here is one way that Salt Lake City Realtor, Utah Dave, , does this.
Dave says:" I use the blog to network with other agents as well, because it's a great avenue to build relationships with like-minded people or it's a great avenue for me to maybe recruit future employees. And so I do use it within the industry and I'll posts even my secrets or my tips on how to do things there and I'll create a following of quite a few people. And they'll say, "Hey I really like what you're doing." So, you know, and then I'll
also see other people that have good ideas when they're replying to my blog that maybe I didn't look at that perspective, so I definitely use it for-- within the industry not just for that, not just for clients."
Dave also uses Facebook to build relationships through his personal friend network. According to Dave, "I have a couple hundred realtors that are my friends on it as well. So I'm using it for peer-to-peer too as well.I did hire two people from Facebook that I communicated back and forth with. We also look at peoples Facebook before we hire to see if they're the right fit."
Other retailers are a great source of ideas and support for small business owners. We'll be highlighting other ways to use social media to build your professional network in the weeks to come.
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