Blogging as Conversation: insights from "The Blogging Nurseryman"

Trey Pitsenberger is owner of The Golden Gecko Nursery in California and is an active blogger about the nursery industry. He helped us understand his blogging philosophy recently. Here are some excerpts from that conversation.
Kim S: What is the role of blogging in promoting the Golden Gecko? Does blogging serve any other purpose?
Trey P: Because of the blog my nursery, which is really a small mom and pop operation is known by more people than would otherwise know about it. We also show up in lot's of searches. We have great search engine optimization. I also blog to just write my thoughts. It helps people to know the owner of the garden center better. It's just a ongoing conversation I am having with whom ever wants to listen and comment.
Kim S: In looking at your blog, it seems like you have a lot of commentors who are also nurserymen. Is that your primary audience f or the blog? Do your customers read the blog as well? br> Trey P: I originally wrote the blog for my customers. It's has morphed into an industry blog on it's own. Being one of the first nursery bloggers other nursery people we're curious, and now are regular readers. Some don't blog and my blog gives them a chance to comment on industry happenings, and know that the right people will see it.

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