How often and what to blog: One retailer's advice

Many retailers want to blog, but don't know how often or what to say. We asked popular blogger Trey Pitsenberger what he thinks. Here is an excerpt from that conversation. Kim S: Do you have any type of ‘editorial calendar’ for your blog posts….or do you write whatever is on your mind, or is it a mix of both?
Trey P: Whatever is on my mind, or what is on the industries mind, like the Hines nursery bankruptcy, or the closing of Smith and Hawken. These are things on my mind, too.
Kim S: From a ‘mechanics’ standpoint, do you have any tactics for how often you post on your blog?
Trey P: I blog when I feel like it, or when someone writes and asks where I have been. "Yes, I am still alive" I should try and get a post out a couple of times a week. Sometimes the posts come one after the other, and other times it lies dormant for a week. I try not to let it go for more than a week.
Kim S: Do any types of posts generate more reaction that others?
Trey P: Posts that are controversial always get a bigger reaction. The industry needs to shine a light on issues that have been hiding in the wings. >br>

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