Building Buzz to Beat The Big Boys

Getting Started with Social Media: One Retailer's Recommendation

Trey Pitsenberger, aka The Blogging Nurseryman and owner of The Golden Gecko Nursery, suggests that blogging is a good first step for someone interested in getting started with social media. According to Trey:
" Write a blog, and join in the conversation. Traditional advertising is dead. You need to let people have a feel for your business, and you. I want to know who the owner is, and how to reach them. If you have a blog with comments enabled then your customers can talk with you, and that's important. How many times have you wished you could, "speak with the management" and where told they were unavailable. With the blog your always available. Of course that has it's downsides, too. Never the less it's the face of modern retail and those that embrace it will survive, and those that don't won't."

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