Twitter as a Marketing Tool: How Hartwick's Does It

Lisa Hartwick, owner of the kitchen store "Hartwicks", is a big user of the microblogging site Twitter. She uses it for a range of promotions, customer service, and more. She told us about it in a recent interview. Kim: So you were using Twitter personally before…
Lisa Hartwick: No, I wasn’t. Once I did Facebook I was like, okay, I’m going to do Twitter now. And so we just went in and set up the Twitter account. And I have enjoyed Twitter quite a bit, actually, because I love the short (and) concise (messages). I mean it’s a little aggravating sometimes when I’m trying to get a message out there and I need more space--like our baking contest, people want to know more details and I can’t write much about it. But I have actually used Twitter and Facebook but I got the most response for Twitter in looking for employees. So I have been actively on that for both salespeople and my manager. I have not even advertised in the newspaper. I haven’t done Eug enejobs.net. I haven’t gone to any other sources. I just blasted it out on Facebook and Twitter.
Kim. Were they people who were following you? Or do you think they were referred?
Lisa Hartwick: No, they were not (followers) They were referred.
Kim: And so what was the turnaround time from when you posted the tweet?
Lisa Hartwick: Pretty quick. I mean I even had some resumes that day, so yes, pretty quick especially in this economy, I think. I got a fairly good size response. It was perfect for that.

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