Top Times for Tweeting! How One Small Business Determines it's Tweet Schedule

Sterling chatted with Erica at Imagine Graphics and find out how she schedules her Tweets. Sterling: Has there been anything that you’ve tried that hasn’t worked out that you’ve sort of abandoned along the way in terms of what you’re tweeting or what you put on Facebook?
Erica: Well one thing that I’ve tried that is of limited value is scheduling tweets, you know, prescheduling, because then people respond to it and I don’t know what they’re responding to ‘cause I forget what it is that I scheduled myself to have said. And so it sort of goes against the whole authentic and connective thing. On the other hand, I mean that’s when I was sort of scheduling out several days in advance sometimes, like when I was gonna go on a trip I would like okay, I’ll, you know, remind people about this offer, this special offer we’re having like every day.
But I do use scheduling to-- when I think of something I think it’s worthy of tweeting about and it’s at an hour when I know most of my target followers are not on, you know. I notice a huge drop in volume of the people that I follow, like it’s highest from maybe 8 in the morning ‘til 11:30 in the morning and in the afternoon and there’s much less-- and in the evening it’s like gone because these are business to business connections. People are not on their business Twitter account in the evenings, you know. So there’s no point if I think of something good to say and I tweet it, you know, late in the afternoon or the early evening, it’s wasted, it’s gone, why bother. So I sometimes use schedule a Tweet that to be said the next morning when people are listening.
Sterling: I don’t think enough people factor in or think about that timeframe in tweeting. A lot of people tweet at night and don’t realize no one’s gonna read.
Erica: On my personal account I’ll tweet at night, you know, because that’s just more of like a, you know, whatever. I don’t have goals for that Twitter account except for that I enjoy it and that it’s thought provoking to me. But if no one ever hears it or responds it’s not really gonna make that much difference. But in terms of the business account I definitely feel like it’s an investment of my time and I’m only gonna keep doing it if it is paying off, and it only pays off if people read it so I might as well tweet during the time that they’re reading.

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