Moms Use Social Media
Bloglites
Retailer Stories
Replacing Traditional Advertising with Social Media: One Realtor's Story
how social media can replace traditional media
How often and what to blog: One retailer's advice
tips on blogging
Growing your FB Fans and Twitter Followers: Hartwick's Innovative Approach
making it easy for customers to join your network
Craigslist as an Underutilized Opportunity: Lisa Hartwick explains
really really big deals
Social Media: How to Get Started? One Retailer Says: "Jump In"
getting started with social media
Action Guides
Free LinkedIn Action Guide
grabbinggreen.com's free linkedin action guide will show any small businessperson how to create a profile on the popular professional networking site, find trusted service-providers, search for top talent, and promote their company, all using linkedin's easy-to-use interface.
How To Deal With A New Competitor In Your Area
6 page action guide with step-by-step step suggestions to beat your newest competitor
Building a Bank of Good Will
this 5 page action guide provides proven techniques to successfully increase customer loyalty
How To Stop Losing Your Customers!
it is easier to keep your customers than trying to get new ones. so, stop losing customers! this 7-page guide will help you learn ...and most importantly how to win them back.
How to get customers to visit your store when your business is slow!
mired in a slowdown and wondering how to get more customers back in your store?
Related Articles
Should I have a MySpace page for my small business?
things to consider before creating a myspace page for your business
Twitter, Dodgeball and Plurk: Are You Ready to Microblog?
microblogging is a way to keep in touch in real time with customers who want to keep in touch with you. more than that, though, microblogging provides a unique way to learnmore about what your customers are doing. is microblogging for your store?
Should I Advertise on Craig’s List?
for small business, craig’s list provides a quick, free way to reach members of your local community with informationabout specifi c products and services at your store.
Can you Make Money on Facebook?
ways to use facebook to be successful
Free Action Guide: Facebook
a free action guide to help you get started on facebook
Book Excerpts
Member Comments
i’m really focusing on referrals…i make a point to mail a postcard to former clients and ask for referrals, and send a gift certificate to a nice restaurant to every client who gives me a referral.patrick o. rapid city, sd- real estate
two food giants...general mills and kraft...have just started wom communities. gm is called psst...and kraft's is called first tasteandrea k, virginia beach, va, shoe store
“we’ve been very focused in our targeting, and are now emailing and mailing only to teachers and parents with kids under 12 to promote our store as a place for art supplies for school. in november, we’ll switch to stay at home moms and promote the store as a place to buy supplies to make christmas gifts.”kevin j, bangor, me gift store
“last summer we decided to focus on children in art. we took all items that even remotely seemed like something a child would like to work with and put them on sale. we have had weekly contests for children to participate in...a different theme each week....awarding them a small gift certificate.all of this naturally brings in parents...and we endeavor to engage them in buying their own supplies!.” hannah y, elsmwood, ct teacher supply store
"word of mouth spread offline is more positive and more likely to be interpreted as credible than wom spread online, according to a recent research study from womma member company the keller fay group. fifty-nine percent of those surveyed indicted they found wom transmitted face-to-face and on the phone was "highly" credible, versus 49% for online wom. the study also found that 66% of face-to-face wom communication was "mostly positive" versus 57% of the impressions on blogs and chat rooms. offline wom was also found to be 7% more likely to lead to purchase intent, according to the research." marsha t., advertising agency, baton rouge. la.



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