Social Glue At Cafe Yumm

Cafe Yumm is a fast casual restaurant in the Pacific Northwest serving organic "yumm bowls" that are nutritious and delicious. Kelli Matthews spoke to us about the social glue created by Cafe Yumm.
"There’s this community of interest for people who want the beautiful nourishing delicious food. And (social media) is another place to connect with that and to build conversations and build community with people. You know you start out a little bit-- it’s a little be like preaching to the choir at first, because the people who find you first are like, “Oh my God, I’ve been waiting for you to get on Facebook for two years,” and they’re super excited. But I’ve watched, it, helping to manage these sites, people really connect and feel like they can ask questions and share ideas with each other, not just on Facebook but also on Twitter, where I’ll see people sharing ideas about recipes and things. And sometimes I’ll participat e in the conversation and sometimes I won’t. But it is interesting to watch these communities of interest build and build around food; we have in person conversations around food all of the time so it’s fun to be able to take that online and to kind of mimic that social glue, to take that online because it’s such a social part of our lives. And it’s great to be able to from Café Yumm’s perspective to be able to connect with that and be part of that day-to-day life and not just the restaurant on the corner. That it’s people and they’re connected with you and interested in listening to what you have to say."

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