So Many Apps, So Little Time: How Cafe Yumm Keeps Up With Social Media

Kim S: There’s so many new applications that every day there’s something new, how do you keep up and how do you evaluate if you’re going to use something new for Café Yumm?
Kelli M: Well, with anything, but especially Café Yumm it’s just listening to where the conversations are. And if all of a sudden all of the conversations were occurring on a tool that we weren’t using, then what does that mean? Is that something that we need to make a decision about and move and have a presence on another network or another medium or another tool of some kind. But if you’re not listening and monitoring and your customers go somewhere else and shift around, then you don't have the ability to respond. And so I think that we have a pretty tight connection with our community in terms of listening and monitoring and figuring out what people are paying attention to. And if the conversation shifted, we’d be able to shift with it and be able to implement new tools or tactics is they were appropriate.
But that so far, I mean we’re still pretty new but so far hasn’t happened. I think that the way that we’ve focused on building community as opposed to having a Facebook page, really allows us to be pretty nimble with the social media efforts. And figure out if there’s another opportunity or some other place that we can put more attention because we’ve got Facebook and Twitter and a blog and we’ve got a YouTube channel and we’re on Flickr. And so there’s all of these different places, and they don’t all require time even every week but we’re listening and monitoring and know if the conversation shifts, and know if our community changes either where or how they want to talk about Café Yumm.
Marc B: From my side, a key to this is budget. How many places can you monitor? How much time and money do you have to do that? And so part of what Kelli and I talked about in the strategy was a budget and then what would be the capacity, the capability within that budget. So it was really, let’s start. Let’s begin there. Now, I can say as a result, what I saw, when I was doing Twitter and I would do some filters and see what was being said about the café? Very little. And now, there’s all kinds of stuff every day being said because we are taking part in that conversation. I see people now friending me on Facebook, new people setting up their Facebook, business people sort of my generation so to speak. People that are getting more into the buzz. And as you see traditional media struggling, newspapers and things, where’s it at?

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