Building a Great Facebook Page: How Fifth Street market does it

Fifth Street Public Market is a collection of delightful shops in a European environment. We talked to Somer Deck about her social media strategy. Kim: Did you do anything (to promote the Facebook page), or were you just there (one day)?
Somer: Well, what we did is we started it and just kind of created the page, and then I sent it out to everyone that was on my personal Facebook, as did some of the other people in the office who all had that going. So that’s kind of really how it started. Everyone just started coming o nto it, and then from there I think it’s just kind of grown. You know, friends of those people and friends of those people, and so on and so forth, as it tends to do; it multiplies. Now we’re posting everything on it. It’s been a great resource. But it’s also been a way for us to kind of introduce ourselves to the public.
We have a file in there, pictures of all of us, who we are, and who it is that runs the market. I want to do another group of pictures of the faces of the market, which is kind of a campaign we started last Christmas and I think one that we’ll be running in some variation for years to come, because it really speaks to who we are. The market is not just the Fifth Street Market. It’s, like I said, all the faces that run it that you see here on a day-to-day basis. So that’s another good opportunity to just reinforce that, to put pictures of the store owners, all these people who are here all the time. SI remember the first four or five days, I was always on there every day-- “Oh my gosh, look, we’re at this number, Lindsey (the marketing assistant). Oh, we’re on this number.” We’ve posted all of our music series information on there, the tag sale, just anything that we have going on.
Kim: I think your use of pictures is really great, because I’ve noticed that the Fifth Street Market Facebook pages is a lot more pictures than a lot of the other businesses that we look at regularly.
Somer: Yeah, and I think that’s so important. That’s another definitely strategy that we have talked about in general. Anytime I try and do any sort of campaign, it’s always more important for me to implement pictures than it is necessarily text, because identify with that. They identify with our (logo that used the number) five, with the fountain (that is at the center of the market). Generally when people see pictures of the market highly encourage all of our tenants to always include (our logo) in any sort of individual marketing that they’re doing as well, because people see that; they know exactly what it is. That’s just I think such an important part of who we are, is showing that it is a lifestyle; it’s not just a place where you come and buy jeans or kitchenware. You can do all of those things, for sure, but you can also bring your kids down here and play with the ducks in the fountain. I think those are the newest pictures we just put up on Facebook, because we’re doing a project with the Rotary duck race.

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