Loyalty programs for small business: how Naked Pizza does it

We spoke with Robbie Vitrano at Naked Pizza. Sterling: I have one question about influencers and if you’ve—- we've talked to a few businesses who've given incentives to people they’ve identified on social media as sort of the important ambassadors for their brand. Do you do anything like that for sort of your loyal customers online?
Robbie: Yeah. I mean, we're going to—- again, as part of our introduction, we'll make it pretty attractive for people to get involved with us. And we'll have loyalty programs for people that are doing business with us.Nothing overly scientific about it. I mean, we're going to ask people to opt in and be a part of it, and we'll give them a discount for doing it. We'll give people a discount for using the online system and registering.
I mean, that’s the best thing we can do. It's much better for us to give an incentive to get your registered in the online system than it is to get you to walk through the door, try a pizza. So I mean, not that we won't do those things, we will do those things, which we'll do for the right reason, which will be purely marketing, but much more important for us will be an incentive to influence just to get them to not only talk about it, but also register into the online system so we have that relationship in place.

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