First Steps in Social Media: What Naked Pizza Says

Robie: Register for Twitter and set up a Facebook account and there's kind of different ways that—- you can go out and find all people that are interesting and ask people actively who you should follow given your interests. And then start to slowly get involved in it. But the simplest advice and the thing that most people aren’t doing is they just aren’t doing it. And so what I don’t want to spend a lot of time with somebody just trying to convince them that it's something that they should do. I mean, they need to have an awareness of it regardless of their business model. And then I think from there, that basis gives them an idea of to what depth they want to go into it. And also they can make a much more informed decision about what kind of consulting help they need. I don't think it's useful to be uneducated about it and ask an expert to come in and do it for you, personally. I am wearing both hats and saying that. But I think it's wrong-headed to say “I need social media” and not spend any time getting your head around it and bring in a consultant. I think it's very satisfying and I think that step removed, it makes it very hard to I think evaluate whether it's a good idea. And--
Steve: You’ve got to play before you start to think about it as an advertising medium, you got to immerse yourself a little bit?
NakedPizzaguy: Absolutely, I think get involved. So have an idea that you'd like to get some help along the way or hire somebody or whatever, but I think it's too easy for you to spend a fairly limited amount of time—- if you care about your business, you should be educating yourself about it. And there's just piles and piles of free information about people and customers and their product that’s being discussed every day, and you can benefit from that, even if you never use it as a marketing platform.

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