How word of mouth marketing starts
So jus
t to clarify: word of mouth is something that your customers do. Word of mouth marketing is something that you do: encourage your customers to talk to other customers about your store.Newsweek magazine defined buzz as ‘infectious chatter; genuine, street-level excitement about a hot new person, place or thing”.
Bloglites
Retailer Stories
Research at the Register: Waggin Train's Process
what to ask and what to share
Action Guides
How To Deal With A New Competitor In Your Area
6 page action guide with step-by-step step suggestions to beat your newest competitor
Building a Bank of Good Will
this 5 page action guide provides proven techniques to successfully increase customer loyalty
How To Stop Losing Your Customers!
it is easier to keep your customers than trying to get new ones. so, stop losing customers! this 7-page guide will help you learn ...and most importantly how to win them back.
How to Handle the Wait and Keep Customers Happy
it's wonderful to have so many customers in your location that they may have to wait. do you and your staff do "the right things" to keep them happy while they wait? this 4-page action guide contains over 25 tried-and-true "right things" to keep your customers waiting contentedly.
Free LinkedIn Action Guide
grabbinggreen.com's free linkedin action guide will show any small businessperson how to create a profile on the popular professional networking site, find trusted service-providers, search for top talent, and promote their company, all using linkedin's easy-to-use interface.
Related Articles
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things to consider before creating a myspace page for your business
Don't Let Them Walk Out the Door Without Something to Say
andy sernovitz's tips on how to generate referrals
Twitter, Dodgeball and Plurk: Are You Ready to Microblog?
microblogging is a way to keep in touch in real time with customers who want to keep in touch with you. more than that, though, microblogging provides a unique way to learnmore about what your customers are doing. is microblogging for your store?
You’re not Wal-Mart: And Why That’s a Good Thing
how "small" can beat the big boys
Free Action Guide: Facebook
a free action guide to help you get started on facebook
Book Excerpts
Member Comments
two food giants...general mills and kraft...have just started wom communities. gm is called psst...and kraft's is called first tasteandrea k, virginia beach, va, shoe store
"word of mouth spread offline is more positive and more likely to be interpreted as credible than wom spread online, according to a recent research study from womma member company the keller fay group. fifty-nine percent of those surveyed indicted they found wom transmitted face-to-face and on the phone was "highly" credible, versus 49% for online wom. the study also found that 66% of face-to-face wom communication was "mostly positive" versus 57% of the impressions on blogs and chat rooms. offline wom was also found to be 7% more likely to lead to purchase intent, according to the research." marsha t., advertising agency, baton rouge. la.
i’m really focusing on referrals…i make a point to mail a postcard to former clients and ask for referrals, and send a gift certificate to a nice restaurant to every client who gives me a referral. patrick o. rapid city, sd- real estate
“we started offering each of our customers a chance to win $250 in pet supplies if they referred another pet owner. we call it “refer a pet pal”. we have had over 100 entries/most of which are new users since we started the promotion on september 1st.evan l, topeka, ks pet store
i’m really focusing on referrals…i make a point to mail a postcard to former clients and ask for referrals, and send a gift certificate to a nice restaurant to every client who gives me a referral.patrick o. rapid city, sd- real estate

