Referrals are critical and the only way for some business

Referrals are the lifeblood of many businesses. Consumers choose nearly 50% ofservice-providing businesses because of a recommendation [18]. Certain types of service businesses: insurance agents, chiropractors, auto mechanics, beauty salons, real estate agents, are particularly reliant on referrals. Referrals are cost effective, that is, they cost a fraction of what you would pay for a traditional advertising program.Decide how Store Champions can help you track their referrals. One thing toconsider is to provide Store Champions with a special card to provide to theirreferrals:Some retailers may think: “I gave those loyal customers a big discount, what elsedo they want?” Well, research today tells us that your customers are probably more sensitive to frequency than magnit ude. To put it another way, how often someone isrewarded is usually more important than how much they get.

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"word of mouth spread offline is more positive and more likely to be interpreted as credible than wom spread online, according to a recent research study from womma member company the keller fay group. fifty-nine percent of those surveyed indicted they found wom transmitted face-to-face and on the phone was "highly" credible, versus 49% for online wom. the study also found that 66% of face-to-face wom communication was "mostly positive" versus 57% of the impressions on blogs and chat rooms. offline wom was also found to be 7% more likely to lead to purchase intent, according to the research." marsha t., advertising agency, baton rouge. la.

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