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Building Buzz to Beat The Big Boys

Product Catalog

 

 

 

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Small Business Smarts: How to Survive (or Thrive) in a Recession

Small Business Smarts: How to Survive (or Thrive) in a Recession

12 business tips for small business owners to help you succeed in today's recession. How to build sales; how to focus advertising; how to get the best return on your investment; how to attract new groups of customers; and many more tips

Support independent publishing: Buy this book on Lulu.

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Free LinkedIn Action Guide

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Grabbinggreen.com's free LinkedIn Action Guide will show any small businessperson how to create a profile on the popular professional networking site, find trusted service-providers, search for top talent, and promote their company, all using LinkedIn's easy-to-use interface.

Special Price From The Authors FREE!

 

Free Google Action Guide

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The free Google Local Business Center action guide will help you get your business listed on Google's free local business listings that appear when a user types in a category with a geographical location, ie., "Pizza San Francisco." In addition, you'll learn how to customize your account by adding details about your business and visual media like pictures and video.


Special Price From The Authors FREE!

 

Free Twitter Action Guide

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Interested in Twitter but don't know where to start? Grabbing Green's latest action guide will show you the ropes, including how to create an account, start tweeting, and maximize Twitter's functionality to promote your small business.

 

Special Price From The Authors FREE!

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Building Buzz To Beat The Big Boys

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Need to boost your marketing power? Let Steve O'Leary & Kim Sheehan show you how. Harness the power of Word-of-mouth maketing and Build Buzz to build business. This book includes numerous examples from current businesses, as well as thought-provoking ideas and templates to help readers generate their own successful buzz marketing plans. A great "how to" book created for small business owners and retailers.

In this 177 page hard cover book you'll learn how to:
  • leverage the power of Word-of-Mouth marketing
  • understand your customers better
  • communicate with your customers to maintain loyalty
  • create a customer community, both in store and online
  • measure your results
  • beat the big boys!

  • Special Price From The Authors $29.95
     

    Action-Guide

    How To Deal With A New Competitor In Your Area

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    6 Page Action Guide with step-by-step step suggestions to beat your newest competitor This Action Guide is designed to help you build your business while limiting the success of a new competitor in your local area.
    You'll learn
  • The keys to unlocking 3 critical issues
  • 10 point counterpunching action plan
  • 25 proven activities to win the war

  • Price: $9.95 Special Price this month: $5.95
     

    Action-Guide

    Building a Bank of Good Will

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    This 5 page Action Guide provides proven techniques to successfully increase customer loyalty

    You'll learn to start building a bank of goodwill with
  • First-time customers
  • Repeat Customers
  • Your local community

  • We reveal how to start a dialogue with your customers with 16 conversation starter questions. You'll get insights into how to create effective Loyalty Clubs. You'll learn how to partner with your the community to build more business Includes ready-to-use Customer Survey Questionnaire

    Price: $9.95 Special Price this month: $5.95
     

    Action-Guide

    How to get customers to visit your store when your business is slow!

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    Mired in a slowdown and wondering how to get more customers back in your store? This 5 page Action Guide highlights how to create promtions that attract more customer visits that drive more purchases. Discover * Sales-producing Incentive ideas * How to increase awareness of your promotions * Secrets of successful specialty promotions Bonus Item: includes a tracking tool to monitor "walk-outs" and measure lost sales you can recapture with our incentive promotions.

    Price: $9.95 Special Price this month: $5.95
     

    Action-Guide

    How To Stop Losing Your Customers!

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    It is easier to keep your customers than trying to get new ones. So, STOP LOSING Customers! This 7-page guide will help you learn ...and most importantly HOW TO WIN THEM BACK. * How to survey your customers comfortably * Key questions to ask * How to understand their response * How to build a Customer Recovery Program * How to keep your customers from leaving you Includes: 10 minute Survey Template & Customer Survey cover letter

    Price: $9.95 Special Price this month: $5.95
     

    Action-Guide

    How to get your Staff to Understand the Value of the Advertising you are doing

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    You are making the investment to advertisie to grow your business. Shouldn't you invest the time to ensure your staff understands their role in converting your advertising into revenue? This 4-page action guide is packed with nuggets of simple ways to educate your staff and to become more actively involved with your customers. Your staff will learn: 3 fundamental principles of selling & advertising The customer purchase descion process and you will receive a 7 point Action Plan to train your staff

    Price: $9.95 Special Price this month: $5.95
     

    Action-Guide

    How to Handle the Wait and Keep Customers Happy

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    It's wonderful to have so many customers in your location that they may have to wait. Do you and your staff do "the right things" to keep them happy while they wait? If you don't keep your customers happy, they may walk...never to return. This 4-page action guide contains over 25 tried-and-true "right things" to keep your customers waiting contentedly. Bonus: Customer Wait & Walkout Log Sheet

    Price: $9.95 Special Price this month: $5.95

     

    Action-Guide

    How To Get Out of The “Coupon Trap”

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    Frustrated by coupon-cutters who always purchase with coupons? This 5 page Action Guide will teach you how to increase your profit margin by getting your customers to "kick the coupon habit." Learn the secrets of a reliable three-stage program to help "rehabilitate" your customers to curb their coupon addiction. Includes two fill-in calendars to map your program and to measure your success.

    Price: $9.95 Special Price this month: $5.95

     

    Action-Guide

    How to Track Your Advertising and Coupon Efforts

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    "Half the money I spend on advertising is wasted. I just don't know which half." Do you know which of your advertising tactics are working to drive sales? Do you simultaneously run newspaper ads, have direct mail, coupons and special offers in play? Sales may be growing...but which advertising is working, and what is a waste of money? This 6-page Action Guide will help you: *Understand how different campaigns work * Track and monitor which campaigns are working..and which are not. * Decide how to improve your advertising results * Know what response you are getting compared to industry averages Includes: Response Rate Tracking Guide

    Price: $9.95 Special Price this month: $5.95
     

    Action-Guide

    How to Create Cooperative Promotions

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    Every business owner has made a wish list of other business owners he would love to partner with and promote one another's business. Do you know how to go about creating, implementing and nurturing successful co-promotions? This 4-page Action guide spells out the step-by-step details to creating cooperative promotions that work! Learn: * How to select the best partner * How to choose the best promotion * How to craft a smart proposal * and each step along the way to build a lasting partnership.

    Price: $9.95 Special Price this month: $5.95
     

    Action-Guide

    How to Get the Most Out Of Your Cable TV Buy

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    Local Cable TV advertising can be a big business builder...or money down the drain. Learn the basics of Cable TV advertising and evaluate if Cable TV is right for you. This 8-page Action Guide helps you * Identify your Retail Trade Area * Select the right cable networks for your store * Plan and Negotiate your first campaign * Assess the effectiveness of your campaign * Know the true value of your Cable TV campaign Includes: Cable TV Audience Viewership by Channel & Sample "Buy" Sheets

    Price: $9.95 Special Price this month: $5.95
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