Your bundle: Think you sell one product or service? You’re wrong. “You’re offering delivery of your widgets,” Docters points out. “You are offering warranties, follow-on repair service, financing. You’re probably offering upgrades.” Smarter companies are adjusting the prices in their bundle of services, in response to shifts in customer priorities. Since new machinery may be out of reach, for example, “You lower the price of the widget, but you increase the price of the servicing or the repair contract.”

at the end of the day, your customers all buy some variation of the same five things. So you better make sure you show them how you and your products and solutions are going to: 1) Make them more money 2) Save them more time 3) Allow them to avoid the frustration of doing stuff they don�t like (like wasting time and money) 4) Help them save or not lose money today and in future 5) Help them feel better about themselves

1. Have a simple offer,
2.  Make it an offer good for more than one person: for a customer AND a customer's friends.
3. Make is easy for the offer to be shared with others.

• Keep your logo simple.
• Make sure it is scalable: it has to work if it is printed large or printed small.
• Don't be trite: don't look like the other logos in your industry, your region, or your street.
• Use interesting colors. But not so interesting that the logo is ugly.

1. Free(often gets tagged as spam if used in an email)
2. Guarantee (people don't believe them)
3. Really (meaningless word)
4. Very (see above)
5. That (tends to be a filler word)
6. A lot (doesn't differentiate your business from other's)
7. Opportunity (customers want results, not opportunities for results)
8. To be (any verb form of this is passive)
9. Synergy (jargon)
10. Drinkability� (overused by Budweiser, and should not be used by you)

1. "�What's the aha moment you've had about the company or product that you always feel compelled to share
2. What's the best metaphor for your company? Metaphors are valuable because they can present your company in a new way for folks who might not otherwise understand exactly what it is your company does.
3. Success stories (case studies) are always fantastic ways to give "success snapshots" about your company and how you've succeeded for your customers.
4. Journalists like stories that are short, sweet and engaging. Journalists are always under tight deadlines, and if you can't pitch your story in two minutes or less then you need to work on getting your pitch in order.
5. Look at your competitor's stories and see how you can improve your story
6. �Make sure your story is congruent and consistent with the most notable things you want to highlight about your business".

Angie's List does allow companies and professionals that average an A or B rating to advertise in the form of a discount to members. Only companies that maintain an A or B rating are offered this privilege, and any time their rating falls below a B, the offer is revoked. Service companies and health professionals are not obligated to advertise, nor does their decision to advertise affect their Angie's List rating. If you have any questions about our advertising policies, give us a call at 1-888-888-LIST.