Retailer Stories
How are retailers today addressing some common problems? If you have a story you'd like to tell, send it to us
A Day Spa Tries Local Marketing for New Business
gaining new customers from your neighborhood
A Pet Store Tries Co-Op Marketing
working with new "partners" to grow business
A Popcorn Company Uses Facebook to Promote Events
Facebook as promotional tool
A Restaurant Learns that "Value" is better than "Price"
Learning how to create value instead of lowering prices
Blogging as Conversation: insights from "The Blogging Nurseryman"
How one retailer approaches blogging
Building Business Relationships with Social Media: Lisa Hartwick Explains
Use social media to increase your BTB network
Building traffic with "community marketing": a retailer and a dog park
How Waggin Train came to "own" a dog park
Convenient neighbors make a difference for Waggin Train
Using fliers & handbills to generate store visits
Craigslist as an Underutilized Opportunity: Lisa Hartwick explains
Really Really Big Deals
Dealing with complaints: how one retailer does it
the importance of transparency
Decisions made by one retailer for effective advertising spending in a recession
Using direct mail to increase email marketing results
Does Twitter Build Relationships? Yes it Does!
Build customer relationships 140 characters at a time. An interview with Erica at Imagine Graphics
Effective marketing in one business' local neighborhood
Here's how a restaurant works the neighborhood
Email Marketing: Still Going Strong
The owner of Snack Krackle Pop tells us why
Engaging Customers with Social Media: Tips from Lisa Hartwick
Positive and Negative Feedback via social media
Facebook or Twitter for BTB? Experiences from Imagine Graphics
One printing company tells how they use social media to compete in the BTB playing field.
Getting Started with Social Media: One Retailer's Recommendation
One retailer suggests blogging
Growing your FB Fans and Twitter Followers: Hartwick's Innovative Approach
Making it easy for customers to join your network
Harmony Day Spa: Advertising to Key Customer Segments
getting the biggest bang for your buck
How a Realtor Got 500Facebook Fans
Using your personal network...and an interesting give-away...to encourage sign ups.
How a Restaurant Won New Business in Tough Times
The greater value in continued advertising
How often and what to blog: One retailer's advice
Tips on blogging
How One Company Evaluated Their Own Advertising
How do you know what is working?
How Vivendi's Put the "Service" in "Customer Service"
Dialing up service in your business
How Vivendi's Restaurant Increased Profits In a Slow Economy
Focusing on Existing Customers
How Waggin Train Combined Products To Offer "bundles"
More offers that benefit customers and increase sales
Kasey Carpenter Encourages Her Staff to Listen Up!
Your staff has ears
Listening to Your Customers: One Store's Experience
Refining product choices to meet consumer wants
Marketing Spas in Tough TImes
An interview with the owner of Cloud Mover spa
One Retailer's Example of Creating "Benefit Offers"
Bundling products or services to benefit customers
One Store's Simple Rules for Improved Service
Politeness: simple courtesy often overlooked
Politeness Counts at Vivendi's Restaurant
Keeping customers coming back
Replacing Traditional Advertising with Social Media: One Realtor's Story
How social media can replace traditional media
Research at the Register: Waggin Train's Process
what to ask and what to share
Service: reviving the lost art at Waggin Train
Dial up your service to keep customers returning
Should You Be Controversial on Your Blog? One Retailer's experience
How blogging about controversial topics can be beneficial
Social Media: How to Get Started? One Retailer Says: "Jump In"
Getting started with social media
Social Media: Using Social Media to Build a Business Network
A gourmet popcorn retailer gets great ideas through a business network
Social Media: What's Proprietary? A Local Printer Shares their Experiences
Is it OK to share work you're doing for a client on your Facebook page? On your website? Sterling talks with Erica at "Imagine Graphics about this challenge that many small businesses face.
Strategic Patnering with a Cause at Vivendi's Restaurant
Generosity marketing in the community
Surprises go to the Dogs at Waggin Train Pet Store
Treats are not a trick
Talking on Twitter: One Business' Experiences
Imagine Graphics talks about using Twitter.
The Morrison's Experiences with Customer Loyalty Programs
Reward Programs for loyal customers
Think Treats: One Restaurant's Strategy
surprisng and favoring your customers
Top Times for Tweeting! How One Small Business Determines it's Tweet Schedule
Imagine Graphics tracks when people are tweeting, and schedules around that.
Twitter as a Marketing Tool: How Hartwick's Does It
Lisa Hartwick, owner of the kitchen store "Hartwicks", is a big user of the microblogging site Twitter. She uses it for a range of promotions, customer service, and more. Read about how Lisa uses Twitter
Twitter Rules: NakedPizza's experience
Chief branding officer of NakedPizza, a small New Orleans-based pizza franchise, discusses why Twitter is the best social media outlet for the business.
Using Blogs to Build your Professional Network: Retailer Lessons
blogs as a way to build connections in the industry
Vivendi's Restaurant: Reward Program Decisions
Free wine? Wine Not?
Waggin Train Partners with a Great Cause
Helping others and your helping your business
Why You Need both a Blog and a FB Page: One Business' Perspective
Importance of multiple social media channels.
Why You Need to Be Involved with Social Media: The Small Business Perspective
Why to jump on the social media bandwagon
Winning More Business by Listening to Customers: Nick and Lucia's Experience
Several ideas how one merchant keeps winning customers
