Grabbing Green - 3

More Book Excerpts on "Organizing a Blogger Party - The Qoola Case":

what makes a community?

Customer service goes beyond what happens in the store

Word of mouth goes online

Key element in social networking

Benefits to Word of Mouth Are High

Positive word of mouth vs. Negative word of mouth

Positive word of mouth starts with communication

How word of mouth marketing starts

What is viral marketing?

Referrals are critical and the only way for some business

Email length is important

Lurkers are an important online customer segment

Building online community thru in-store efforts

Community marketing builds online marketing

New information is key to successful web site

Customer privacy makes for successful customer value on your site and on line efforts

Double up your customer contact in a recession.

Poor customer experience starts in store

Customers want to be involved

Demographics available on line

There are different customer groups

Different types of customer surveys

Changes to the store can create customer interest

Key customer group for growth

Gain some impulse business thru new type of marketing in your center

Determining where you should focus your advertising

In a recession, it’s hard to get new customers in the door becausepeople are more risk-averse.

Maintaining advertising spending is critical in a recession.

In a recession, take a look at the past history of your sales as well as what’s happening now.

Customers purchase less frequently in a recession

Consumers less likely to try new thing?